Skip to content

The Future Focus: Where Technology Is Going?

October 27, 2010


Ray Ozzie

One thing that is constantly on our minds here in the library, is what is happening with technology and where are we going. As “virtual” life becomes more real, eBooks become more popular and our mobile devices become more advanced, then we have to keep an eye out on developments.

So in a case of here are two interesting articles, lets see what some people are thinking about the future.

Departing Microsoft visionary sees ‘post-PC’ world [From Stuff]

Ray Ozzie, Microsoft Corp’s departing software chief, has asked the company to move on from its roots as a computer-oriented company to imagine a ‘post-PC world’ that relies on wireless devices and the Internet to function.

The call from Ozzie, who announced his retirement from Microsoft last week, is meant to galvanize the company, which has fallen behind Apple Inc and Google Inc in the rapidly growing phone and tablet computer sector that many now see as key to the future.

“Close our eyes and form a realistic picture of what a post-PC world might actually look like, if it were to ever truly occur,” wrote Ozzie in a memo posted on his personal blog on Monday. “Those who can envision a plausible future that’s brighter than today will earn the opportunity to lead.”

The message comes almost exactly five years after Ozzie made his initial mark on Microsoft with his ‘Internet Services Disruption’ memo, which is regarded as Microsoft’s manifesto for moving toward “cloud computing,” where data and software are supplied over the Internet rather than installed on machines.

In Monday’s blog, Ozzie said some of the goals he envisioned five years ago “remain elusive and are yet to be realized.”

He goes on to praise competitors for “seamless fusion of hardware and software and services,” which appears to be a nod to Apple’s iPhone and Google’s Android phone system, which are proving more popular with consumers than Microsoft’s own offerings.

“Their execution has surpassed our own in mobile experiences,” said Ozzie.

Continue reading here.

Your Ad Where? Defining Virtual Property Rights in an Augmented World [From Advertising Age]

Get ready for ad battles over virtual space as augmented billboards, coupons pop up everywhere.

Picture this scenario coming soon to a future near you: You are out and about looking for something to eat. As you walk along a row of restaurants, you decide to put on your augmented reality glasses to see ratings, a video greeting from the restaurant owner and interactive displays of their daily specials. However, as you look closer at the restaurant, you notice a virtual advertisement and coupon from a competing restaurant just a few blocks away. Touching the advertisement, you’re then given animated directions to the establishment, the virtual coupon and video recommendations from the competing chef. Your decision on where to eat has just been made for you.

Sound like science fiction? Not really. As augmented reality and location-based services continue to evolve, companies will need to start thinking about their ownership rights in virtual space.

Right now, the technology exists to tag virtual information onto a physical location in a very basic form. You can use an augmented reality mobile application such as Tagwhat that knows your general location (based on GPS) and you can access consumer generated information (videos, images, etc.) specific to that area. But as the U.S. government launches its next-generation GPS system, we’re looking at future GPS accuracy that will be “less than a meter”. The only question remaining will be if the government will allow this type of precision for civilian use and subsequently, new location-based systems.

Nothing right now is preventing companies from delivering virtual advertisements on a physical competitors’ presence. Physical presence is defined by square footage and boundaries of your building and other rights that might be granted to you property-wise. But where do rights to your space begin and end in an augmented world?

Continue reading here.




Comments are closed.

%d bloggers like this: